At UNC Charlotte, it is time to separate ourselves from the pack - to create awareness, energy, excitement, enthusiasm, and pride around the UNC Charlotte experience.

When gold miners first came to our area, they would literally stake their claim with wooden stakes and a small note proclaiming their right to this land for mining. "Stake Your Claim" engages our faculty, staff, students, alumni and community to take pride in ownership, honoring that pioneering spirit and tenacity of claiming your territory - staking your claim to UNC Charlotte.

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